When 'Men's Health' reached out and said, 'Will you be on the 'Today Show' and do a fitness challenge?' I said, 'OK. I'm not showing them anything they don't already know.' But I'm going to take what some would argue is a negative or not substantive and turn it into a substantive thing to hopefully do some good for people.
Catastrophic health shocks do enormous damage to families both economically and otherwise, and are easy to insure, because nobody gets them on purpose. On the other hand, insurance policies that only treat certain catastrophic illnesses are hard to comprehend, especially of you are illiterate and unused to the legalistic nature of exclusions etc.